What is just-in-time (JIT)? — Key principles, benefits & challenges

The principle of scarcity plays a decisive role in sales psychology. It uses the human fear of missing out on something to persuade customers to make a quick purchase decision.

The waterfall method is a classic project management model with a linear, step-by-step structure. It is particularly suitable for projects with clear requirements and fixed processes, but offers little flexibility.

Customer Lifetime Value (CLV) is a key figure in marketing that measures the total financial value of a customer over the entire business relationship. Companies use CLV to use their resources efficiently and to operate profitably in the long term.

Just-in-time (JIT) is a production strategy that aims to deliver materials exactly when they're needed to minimize inventory and increase efficiency.

Social media is crucial for increasing brand awareness and communicating directly with the target group. It provides valuable marketing opportunities and strengthens trust.

In the dynamic world of sales, understanding your customers is key to **getting new customers** and **increasing revenue**. This is where a robust CRM-System comes into play. CRM-Software isn't just about storing customer data, it's about leveraging that data to drive sales and marketing strategies. One of the most powerful tools in a CRM-System is segmentation filters. Let's dive into what they are and how they can boost your sales game.